Jade Palace is an online platform that specialises in loaning vintage shoes and accessories. Each item has been personally hand-picked and thoughtfully sourced, presenting them for the here and now.
Based in London but originally from Hong Kong, the selection is influenced by founder Kelly Cho’s experiences of living in both cosmopolitan cities and is reminiscent of but not inclusive to her favourite era in fashion – the 00s.
In 2018, when Jade Palace first launched, it was purely an online shop. As the years passed, Jade Palace has grown to encompass more with the aim of building a community, to include hosting dinner parties with guest chefs, collaborations with Asian contemporary brands, and pop up events for London Fashion Week.
Through our collection, we are always driven by the intention of re-contextualising nostalgia from a Chinese diaspora perspective and to investigate cultural identity ideas.